The smallest JBL product gets the biggest prize
The product is only 2 mm in size. Yet despite this, perhaps because of this, it was voted product of the year 2013/2014 by the German retail pet trade. The trade magazine “pet” initiated the vote and handed over the award for JBL PlanktonPur at the Interzoo to Roland Böhme and the chief biologist of the JBL food department, Michael Donner.
The retail pet trade is highly satisfied and enthuses about the extraordinary palatability of this pure JBL plankton food, because it appeals even to the most selective of fish and is furthermore made without preservatives. Several new breeds in the aquatic sector now have JBL PlanktonPur to thank for their existence! JBL is delighted to receive this award and plans a continuing expansion of the research in the area of ornamental and pond fish food.