Philosophy

Corporate Philosophy

The JBL philosophy is based on the 17 basic ideas of the UN, of which, in addition to global goals, the following goals are at the top of the agenda in the JBL company:

  • Top quality & innovations
  • Integrating research results
  • Climate protection measures
  • Gender equality & tolerance
  • Sustainability in products, raw materials and production
  • Company growth yes, but not at the expense of employees
  • Marine conservation projects
  • Support for environmental protection projects

"Conduct your daily business in a way that lets you sleep peacefully at night"  

Joachim Böhme, founder of the company JBL

This sentence of the company founder and the two current managing directors Stella Kaltenmeier-Böhme & Roland Böhme is still actively lived by the entire JBL team today. JBL is committed to its product quality and guarantees everyone that it fulfils what it promises. Should any dissatisfaction arise, the product will be replaced and efforts will be made to see where improvements can be made.

“Our aim is to produce the world’s best fish food“

is what Roland Böhme says about the new building for the fish food production in 2016.

Integrating research results

The annual research expeditions complement the knowledge gained in the laboratory. Time and again, the practical tests in the rainforest, in the coral reefs or in the desert ensure that JBL develops new products or enhances existing ones. The research findings are passed on to the interested public in specialist journals and at congresses.

Climate protection measures

Sustainability is more than just a nice buzz word for us. We permanently and actively live it! A few examples of this: every free square metre of the roofs of JBL production, storage and office buildings has been fitted with photovoltaic elements. This means that JBL can produce most of the electricity it needs itself.

For company cars, low-emission diesel cars with mild hybrids were purchased. Purely electric vehicles with their lithium depletion issues currently remain a cause for concern.

Gender equality & tolerance

In our company we have recruited employees from many different nations. Gender is not taken into account. Qualifications come first - never gender!  

Sustainability in products, raw materials and production

JBL cares for nature and doesn’t process whole fish, which have been especially farmed for this purpose or which have been taken from the wild. Instead JBL food manufacturing uses margin pieces of fish fillet, leftover from food intended for human consumption. This pure fish protein is supplemented by minerals to provide balanced nutrition for the varying fish species. And this enables JBL to fine tune the protein/fat ratio of every food as required.

JBL was the first company in the industry to introduce resource-saving refill packaging for food, water conditioners and plant fertilisers. With the food tins of the JBL PRONOVO range, too, a major step towards recyclability was achieved by using a mono-material for the tin, sealing foil, label and lid. 

Company growth not at the expense of employees

Company growth is a primary goal in today's economy in order to survive in the market. But care is always taken to ensure that when turnover grows, the number of employees is also adjusted. More turnover also means more work. In addition, work is constantly being done to simplify our processes through optimised IT. This saves time and reduces pressure for our employees. There is no fixed holiday period, so that the employees can adjust their holiday times to their private needs. 

Marine conservation projects

With their influence on aquaristics, the world’s aquatic ecosystems are particularly close to JBL's heart. Reef protection projects in the Caribbean are supported as well as shark protection. Because without the top predators, the marine ecosystem would collapse. 

We give financial support to small local projects in the North Sea, such as collecting ghost nets. We continue to support the contacts made with local nature conservation projects on our JBL research expeditions, even after our return. One example of this is at the Rio Claro Nature Reserve in Colombia.

A word about cookies before we continue

The JBL Homepage also uses several types of cookies to provide you with full functionality and many services: We require technical and functional cookies to ensure that everything works when you visit this website. We also use cookies for marketing purposes. This ensures that we recognise you when you visit our extensive site again, that we can measure the success of our campaigns and that the personalisation cookies allow us to address you individually and directly, adapted to your needs - even outside our website. You can determine at any time - even at a later date - which cookies you allow and which you do not allow (more on this under "Change settings").

The JBL website uses several types of cookies to provide you with full functionality and many services: Technical and functional cookies are absolutely necessary so that everything works when you visit this website. In addition, we use cookies for marketing purposes. You can determine at any time - even at a later date - which cookies you allow and which you do not (more on this under "Change settings").

Our data protection declaration tells you how we process personal data and what purposes we use the data processing for. tells you how we process personal data and what purposes we use the data processing for. Please confirm the use of all cookies by clicking "Accept" - and you're on your way.

Are you over 16 years old? Then confirm the use of all cookies with "Noticed" and you are ready to go.

Choose your cookie settings

Technical and functional cookies, so that everything works when you visit our website.
Marketing cookies, so that we recognize you on our pages and can measure the success of our campaigns.

PUSH messages from JBL

As part of the W3C standard, web notifications define an API for end-user notifications that are sent to users' desktop and/or mobile devices via the browser. Notifications appear on the end user’s device, just like an app (e.g. for emails) installed on the device.

These notifications enable a website operator to contact its users for as long as its users have a browser open - regardless of whether the user is currently visiting the website or not.

To be able to send web push notifications, all you need is a website with a web push code installed. This allows brands without apps to take advantage of many of the benefits of push notifications (personalised real-time communications at just the right moment).

Web notifications are part of the W3C standard and define an API for end user notifications. A notification makes it possible to inform the user about an event, such as a new blog post, outside the context of a website.

JBL GmbH & Co. KG provides this service free of charge, and it is easy to activate or deactivate.