JBL on TikTok & Instagram - This was 2021

Are you following JBL on Instagram and TikTok yet?

We really stepped it up for you on both social media platforms again this year. So far JBL’s been treating you to twice-daily posts on Instagram and Facebook with pictures and short texts about our hobbies, tips and knowledge from the Temas , insights into our company, reports from our Expedições and individual JBL products presented in detail.

On YouTube, you've been following the popular JBL TV episodes ( JBL TV - Visão geral ), classic product showcase videos and footage from JBL expeditions for quite some time. You might actually think that’s enough, right?

But that wasn't enough for us. So we focused more on short video formats played out on TikTok and Instagram. The goal was to explain products in under 30 seconds and show how to use them. For our online marketing team, creating them was always a lot of fun and the response showed that you like these formats. So far, they can only be found on Instagram and TikTok.  Should we also integrate these videos on our homepage with the individual products? Let us know what you think in the comments. 

Facts, figures, data

We've compiled a brief summary of 2021 for you. 192 videos on TikTok, 111 reels on Instagram generated 302,015 interactions and 3,224,088 views from you.

To follow JBL or not to follow JBL?

I'm sure you can guess the answer we’re about to give. Yes! Of course you should follow us. But not simply so that we can reach you, but because you can really find a lot of free knowledge offers, get insights into your hobby and additionally never miss a promotion, a #jbldeal or a competition. This way you will enjoy special benefits that only the #myjbl community gets.

Also, add the hashtags that the JBL community uses and share experiences from like-minded and dedicated hobbyists: #meinjbl #myjbl #jblcommunity #jblexpedition #jbldeal

© 31.12.2021
Matthias Wiesensee
Matthias Wiesensee
M.Sc. Wirtschaftsinformatik

Social Media, Online Marketing, Homepage, Kundenservice, Problemlöser, Fotografie, Blogger, Tauchen, Inlineskating, Aquaristik, Gartenteich, Reisen, Technik, Elektronische Musik

Sobre mim: Seit Teenagerzeiten mit Aquarien in Kontakt. Klassische Fischaquarien, reine Pflanzenaquarien bis hin zum Aquascape. Aber auch ein Gartenteich und Riffaquarien begleiten mich privat im Hobby. Als Wirtschaftsinformatiker, M.Sc. bin ich als Online Marketing Manager bei JBL für die Bereiche Social Media, Webentwicklung und der Kommunikation mit dem Anwender der JBL Produkte zuständig und kenne die JBL Produkte im Detail.

Comentários

Uma breve informação sobre cookies, antes de prosseguirmos

A página web da JBL também utiliza vários tipos de cookies para lhe poder oferecer a funcionalidade completa e muitos serviços: os cookies técnicos e funcionais são imprescindíveis para que tudo funcione quando visita esta página web. Além disso, usamos cookies para o marketing. Este procedimento permite-nos reconhecê-lo quando regressa ao nosso amplo website, medir o sucesso das nossas campanhas, e, mediante os cookies de personalização, dirigir-nos a si de forma individual, direta e adaptada às suas necessidades, mesmo fora da nossa página web. Você pode determinar em qualquer altura, mesmo em uma data posterior, quais cookies permite e quais não deseja permitir (ver mais a esse respeito em "Alterar configurações").

Tem idade superior a 16 anos? Então confirme com "Tomei conhecimento" o uso de todos os cookies, para poder continuar.

Selecione as suas configurações de cookies

Cookies técnicos e funcionais para que tudo funcione quando visita a nossa página web.
Cookies de marketing para que o possamos reconhecer quando regressa ao nosso website e medir o sucesso das nossas campanhas.