THANK YOU & Happy New Year 2022

Thank you for the trust you have placed in us and for being a part of the myJBL community. We wish you a happy new year and a good start to 2022.

Sadly, once again in 2021, we were unable to surprise you and other keen hobbyists with samples or products at local fairs and events. As soon as we can, we’ll be there again and are already looking forward to our face to face chats.

What awaits you in 2022 - Spoiler

We can't just wait and hope for the best. That's why we have come up with two new projects for 2022 that will enable individualised exchanges and knowledge transfers digitally and very agreeably. In addition, the next 18 JBL TV episodes are already in the starting blocks (  JBL TV tanıtımı ).

As if that isn't enough, extensive additions will be made to the Bilgi Dünyası and additional functions will be added to help you steadily grow your knowledge and give you a point of contact for solutions when problems arise.

Along with this, you can also expect innovations in the fields of Benim JBL'im and Yardım . Mobile use enables some new functions that would have been inconceivable on the classic PC. We will exploit this to further enhance your brand experience with JBL and expand the myJBL world with new and useful features.

Of course, you can also expect a number of innovations on the product level. I cannot reveal everything here and can only reassure you that you will be thrilled. Attentive readers have already discovered the biggest novelty. The new JBL PRONOVO food range is just around the corner. Not only 245 articles with new recipes, sustainable ingredients and new packaging sizes and formats await you, but a holistic and very comprehensive species food concept, adapted to the needs of your fish. Prebiotics, high acceptance, best natural and sustainable raw ingredients as well as a new click doser are only a few details of the new JBL PRONOVO species food. You will find all further details and information shortly on our product page as well as on the social media sites and in the JBL blog. The first details are already in our current catalogue: Kitapçıklar (katalog) .

What happened in 2021 - Facts

Last year was marked by corona and some of the problems it caused in terms of availability and procurement. Luckily, hardly any of this affected you. Nevertheless, we were able to launch numerous new products. In addition to the popular gravel cleaners and products for water changes in the JBL PROCLEAN range (more on this under Zemin temizliği ), the CO2 range JBL PROFLORA (more on this under  PROFLORA CO2 bitki bakımı ) was the last sensation of 2021, along with the many little tweaks and innovations that we always mark for you in the Ürünler & Mağaza as new items or via our communication in the Haber bülteni or JBL’s social media presences.

On a technical level we were able to expand numerous features on the JBL website, and we also added lots of new texts and photos for our products and the Themeworlds. And in 2021 we also quietly managed to come up with the following goodies:

  • 63 FAQs
  • 95 blog posts
  • 21 press releases
  • approx. 5,800 social media posts
  • approx. 20-25 stories per day
  • 192 TikTok videos
  • 111 Instagram reels
  • 219 newsletters
  • 18 JBL TV episodes

and much, much more… 

But if you think that’s all, think again! Last year JBL hired 49 new employees, issued numerous certificates for ten and twenty year periods of service and, in addition to a continuous modernisation in all our business areas, completely renewed our liquid production and equipped it with state-of-the-art facilities. Numerous expansions and innovations have also been introduced to our manual work, packaging, and feed production sections. This is how we ensure that your highest expectations of quality and standards are met. This is how we are able to withstand enormous market pressures and fulfil your expectations by delivering adequate quantities of the freshest products without long storage times. As soon as the corona regulations allow, we from Online Marketing will use video clips and short introductions to inform you about these areas.

And finally, the most important step towards the future, was the handover of the company into the hands of Stella Kaltenmeier-Böhme, the daughter of the managing director Roland Böhme. The company is thus in the 3rd generation of the Böhme family and is managed by both managing directors together.

Requests for JBL

Now we have gathered and written enough. We are always listening to the market, responding to comments on social media, in customer service or through personal conversations. What requests do you have for JBL? Do you think there are any products missing from the range? Are there any features you’d like added to an existing JBL product? Can JBL facilitate your hobby still more and do you and your pets a favour by offering further services such as podcasts, livestreams, training or promotions? Let us know. Write your ideas in the comments of this myJBL blog post.

THANK YOU from the JBL Team

Finally, I would like to repeat myself and just say THANK YOU. Thank you for giving us the energy to get all these things off the ground. The species-appropriate keeping of animals in aquariums, terrariums and ponds is a great concern of ours, one which we actively support and promote with our products and our services. To this end, we have sponsored schools and projects and have become involved in branch and industry associations, both financially and in manpower. THANK YOU - this would not be possible without you. We will continue to be there for you tirelessly and give you, even in these times, securities and guarantees to avert you experiencing any disappointments in your hobby! The  GarantiePlus and the satisfaction guarantee ( Müşteri memnuniyeti ) are available to you free of charge as Premium Services.

Yours, Matthias Wiesensee 

PS: Warm greeting too from our Managing Director, Stella Kaltenmeier-Böhme, and our team!

© 01.01.2022
Matthias Wiesensee
Matthias Wiesensee
M.Sc. Wirtschaftsinformatik

Social Media, Online Marketing, Homepage, Kundenservice, Problemlöser, Fotografie, Blogger, Tauchen, Inlineskating, Aquaristik, Gartenteich, Reisen, Technik, Elektronische Musik

Hakkımda: Seit Teenagerzeiten mit Aquarien in Kontakt. Klassische Fischaquarien, reine Pflanzenaquarien bis hin zum Aquascape. Aber auch ein Gartenteich und Riffaquarien begleiten mich privat im Hobby. Als Wirtschaftsinformatiker, M.Sc. bin ich als Online Marketing Manager bei JBL für die Bereiche Social Media, Webentwicklung und der Kommunikation mit dem Anwender der JBL Produkte zuständig und kenne die JBL Produkte im Detail.

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