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As part of the W3C standard, web notifications define an API for end-user notifications that are sent to users' desktop and/or mobile devices via the browser. Notifications appear on the end user’s device, just like an app (e.g. for emails) installed on the device.

These notifications enable a website operator to contact its users for as long as its users have a browser open - regardless of whether the user is currently visiting the website or not.

To be able to send web push notifications, all you need is a website with a web push code installed. This allows brands without apps to take advantage of many of the benefits of push notifications (personalised real-time communications at just the right moment).

Web notifications are part of the W3C standard and define an API for end user notifications. A notification makes it possible to inform the user about an event, such as a new blog post, outside the context of a website.

JBL GmbH & Co. KG provides this service free of charge, and it is easy to activate or deactivate.