How is a reel / TikTok video made? - A visit to the Landau Reptilium

Hi guys, 

As you know, we were at the Reptilium in Landau as part of our roadshow. And of course, we didn't just visit the great reptile zoo, we also produced some great content for Instagram and TikTok. And that was harder work than expected, thanks to the tropical temperatures in the indoor zoo.

Even though the short videos on Instagram and TikTok are just a maximum of 15 seconds long, a lot of work goes into making these short clips look the way you see them.

The biggest challenge for us is always the backdrop. We want to offer you variety and not always stand in front of the same aquarium or always show a white wall. That’s why we stopped off at the Landau Reptilium during our roadshow. We had two days to film the entire Terra range and that is easier said than done. After all, we are talking about 241 products. 

To gain a first impression of where to best frame each product, we started off by walking through the whole Reptilium and placing the products in front of each terrarium until they were scattered all over the zoo. 

Then we proceeded in small steps. As soon as we had chosen the next set, we thought about which effects we wanted to try to recreate and how exactly the product should be staged. As soon as you have a rough idea, the filming starts. To achieve certain effects, you need individual videos, which are then cut together in a programme. We need about 4-5 scenes for a finished video. Depending on the difficulty, several attempts are necessary to film the perfect scenes. Especially filming with animals requires a certain amount of patience, because animals have their own will and you cannot and should not force them to do anything. 

If you follow our TikTok and Instagram reels regularly, you’ll already have a rough idea of how we create our videos. First, the product itself is filmed to show you which product is being used. This is usually followed by what the product’s for and then the result, i.e. how the animals accept the food or how the product looks in the aquarium or terrarium. 

Once the video is finished, it is posted on our various channels. For this, we pick some music suited to the media and that's it - the next time you open Instagram or TikTok, you can watch the video. 

We would like to thank the Reptilium staff again for their hospitality and great help! :) 

© 20.03.2022

Więcej na ten temat dla Państwa

Reptilium Landau - Terrarium and Desert Zoo

The next stop on the roadshow brought the online marketing team to Germany's largest terrarium zoo - the Landau Reptilium.
Więcej

JBL Roadshow 2022/23 - Online meets Offline extended

We’re going on a journey with the aim to creating good content. And we want to take you with us.
Więcej

JBL Roadshow - Vienna

After visiting and filming the latest JBL TV episodes at Haus des Meeres, our online marketing team became a "mini" roadshow and visited a few customers/retailers in the Vienna area. These included Liquid Nature, Garnelaxia, the Zierfisch Zentrum Austria and a Kölle Zoo shop.
Więcej
Tim Wierczinski
Tim Wierczinski
Digital-Brand & CRM Manager

Online Marketing, Social Media

O mnie: Seit 2018 Aquaristik als Hobby

Komentarze

Information and consent to cookies & third-party content

We use technically necessary cookies/tools to offer, operate and secure this service. Furthermore ,with your express consent , we use cookies/tools for marketing, tracking, creating personalised content on third-party sites and for displaying third-party content on our website. You can revoke your consent at any time with effect for the future via the menu item ‘Cookie settings’.
By clicking on ‘Allow all’, you give us your express consent to the use of cookies/tools to improve the quality and performance of our service, for functional and personalised performance optimisation, to measure the effectiveness of our ads or campaigns, for personalised content for marketing purposes, including outside our website. This enables us to provide personalised online ads and extended analysis options about your user behaviour. This also includes accessing and storing data on your device. You can revoke your consent at any time with effect for the future via the menu item ‘Cookie settings’.
You can use the ‘Change settings’ button to grant and revoke individual consent to the cookies/tools and receive further information on the cookies/tools we use, their purposes and duration.
By clicking on ‘Only absolutely necessary’, only technically necessary cookies/tools are used.

W naszej strefie Polityka prywatności dowiedzą się Państwo, jak przetwarzamy dane osobowe i do jakich celów wykorzystujemy przetwarzanie danych.

Proszę wybrać swoje ustawienia Cookie

Wiadomości PUSH od JBL

Jako część standardu W3C, powiadomienia Web definiują API dla powiadomień użytkowników końcowych, które są wysyłane za pośrednictwem przeglądarki na pulpit urządzeń stacjonarnych i/lub urządzeń mobilnych użytkowników. Powiadomienia pojawiają się na urządzeniach końcowych tak, jak jest to znane użytkownikowi końcowemu z aplikacji zainstalowanych na urządzeniu (np. wiadomości e-mail).

Powiadomienia te umożliwiają operatorowi witryny kontaktowanie się z jego użytkownikami tak długo, jak długo mają oni otwartą przeglądarkę - niezależnie od tego, czy użytkownik aktualnie odwiedza stronę internetową, czy nie.

Aby móc wysyłać powiadomienia web push, wystarczy tylko strona internetowa z zainstalowanym kodem web push. Tym samym także marki bez aplikacji mogą korzystać z wielu zalet powiadomień push (spersonalizowana komunikacja w czasie rzeczywistym dokładnie w odpowiednim momencie.)

Powiadomienia internetowe są częścią standardu W3C i definiują API dla powiadomień użytkowników końcowych. Powiadomienie umożliwia poinformowanie użytkownika poza kontekstem strony internetowej o wydarzeniu, jak na przykład nowy wpis na blogu.

Usługa ta jest udostępniona bezpłatnie przez firmę JBL GmbH & Co. KG, i można ją równie łatwo aktywować jak i dezaktywować.